L’écopoche — New visual system for the collection

L’écopoche is a pocketbook collection published by Rue de L’échiquier (Chessboard Street) publishing house in Paris. Each one of the book is about different approach and essays tackling environmental issues.
Together with Dune Lunel, our goal was to step away from stereotypes linked to environment, global warning and organic farming.As a result, the identity plays around with the chessboard square. The main font of the project is BTP, published by A is for Apple foundry which “i” has a squared dot.