Bétonsalon & Villa Vassilieff — How to brand two separate museums as one ?

(More images coming soon) Bétonsalon — Center for art and research and Villa Vassilieff are two non profit art centers located in Paris, France. Exhibitions, educational programs, research programs, and more are set up in cooperation with various local, national and international organizations. In Febuary 2016, Bétonsalon opened a second location, Villa Vassilieff, an international residency platform in Montparnasse, Paris.
For years these two organizations lived without true visual system, going from one style to another without clarity nor coherence.
With Camille Baudelaire, we engaged in an ever evolving and experimental approach to join these two museums in one system. We created an identity that revolves around displaying one museum by hiding, in many different ways, the other one.