Asia Now — Rebranding Paris’ first Asian Art Fair

Asia Now is a contemporary asian art fair that takes place each year in Salon Hoche in Paris, France. During FIAC week in October, Asia Now brings asian artists to the front of the parisian art scene. In 2016, Asia Now decided to upgrade its identity system on print and signage. We chose to articulate it around three axis: playing with recycled materials contrasting with the luxurious location, introducing a minimal typographical approach, and keeping the fair’s emerald green identity color. With Camille Baudelaire and Mathilde Lesueur.